About‍

I’VE NEVER BEEN INTERESTED IN THINGS FOR WHAT THEY ARE.

I’ve always been interested in what they could become.

I DON’T COLLECT OBJECTS.

I COLLECT POSSIBILITIES.

I’ve always looked differently.

Beauty has never been about perfection for me- its about potential, character and soul.

IT STARTED BEFORE HOLLYWOOD.

I wasn't fascinated by perfect things.

I loved hardware stores.

Salvage yards.

Vintage markets.

Not because of what they sold.

Because of what they made me imagine.

HOLLYWOOD TAUGHT ME SOMETHING.

Every object tells a story.

Every room creates emotion.

Every detail matters.

I still design that way today.

THE JOURNEY

Growing up in Finland
Learning to see.

Fashion
Learning to make.

Hollywood
Learning to tell stories.

Interior Architecture
Learning to shape experience.

Creative Direction
Learning to reveal what matters.

Second Chance Art
Learning to see value in what already exists.

Studio Siru
Bringing it all together.

SELECTED COLLABORATIONS & STUDIES

Paramount Pictures . HBO . 20th Century Fox . KELLY WEARSTLER . UCLA .

TODAY

Studio Siru brings together everything I’ve learned. Interior Architecture. Art. Creative Direction.

Not as separate disciplines, but as different expressions of the same way of seeing.

“ I still believe the most interesting things in life are waiting to be discovered.

If this way of thinking resonates with you, I’d love to hear about your project.

SELECTED EXPERIENCE: