CREATIVE DIRECTION

Bring your story to life

I help brands, business and ideas to find the story that makes them distinct - and turn it into a world people can see, feel and remember.

From brand identity and campaign to digital experiences, environments, content and creative concepts, I connect the big idea with the smallest details.

TELL ME ABOUT YOUR PROJECT ➝
Collection of white and metallic objects on peach-colored circular platform, including cinder blocks, a rug, a bicycle, a hoodie, a drum, a briefcase, and a roll of material, all suspended on thin lines against a gradient background.

Different worlds. One way of thinking.

Every project has its own audience, personality and purpose. My role is to find what makes it distinctive and build a clear creative world around it.

RotoDynamic Reactor model A metallic model of a steam locomotive train placed on a rectangular base against a light grey background.

COOLBROOK

Turning breakthrough industry technology into a global brand story.

Creative direction across brand identity, digital presence, launch materials, events, visual storytelling and physical models - helping make complex technology understandable, distinctive and compelling.

Bubbles iQ game characters in a colorful flower field, creative direction project by Siru Tuomisto.

BUBBLES iQ

Reimagining a much - loved game for a new generation.

Creative and brand direction across the game experience, characters, campaigns, app stores, community and digital content- bringing a long - running game into a more playful, contemporary and connected world.

Three vertical banners with blue and white themes for Coolbrook, displaying industrial imagery and text about climate change technology and industry decarbonization.
Illustration showing the transition from renewable energy sources like wind turbines to fossil fuel plants emitting CO2, and finally to a person using a bicycle with luggage, symbolizing sustainable transportation.
Financial Times Screenshot of a news article on a laptop showing a man working on a piece of industrial equipment with metal wires, related to a Finnish startup Coolbrook using innovative technology to handle high temperatures.
Bubbles IQ game artwork featuring Sophie in a colorful garden, creative direction by Studio Siru.
Bubbles iQ logo, part of Siru Tuomisto's creative direction and visual development work.

From strategy to the world people see

Professor Theo character from Bubbles iQ, part of the game’s creative direction and character development.

The visual language changes. The thinking behind it doesn’t.

I see potential, understand what something could become , and help make that transformation visible.